PRINCETON, N.J. / Jul 12, 2023 / Business Wire / Bristol Myers Squibb (NYSE: BMY) has launched Supporting You with UC, an ulcerative colitis (UC) educational campaign with patient ambassador* Rosie White. The Supporting You with UC website includes White’s personal UC diagnosis and treatment journey, along with a collection of practical resources for people living with the disease to help manage symptoms on the go and in their everyday lives.
There are approximately 600,000 to 900,000 people in the United States living with UC — a chronic, immune-mediated inflammatory bowel disease (IBD).1,2,3 UC presents as a range of symptoms that can be unique to each patient, hard to predict and can change over time.4 People with UC can find the symptoms of this condition — which can include urgent and frequent bowel movements and bloody stool, among others — stressful, embarrassing and having a negative impact on their daily lives.5
White is using her platform as a TV sports commentator, former professional soccer player, coach, public speaker and person living with moderate to severe UC to empower others to speak up about their experiences.
“When I first experienced symptoms of ulcerative colitis, I found it uncomfortable to talk to my loved ones and my doctor, making me feel isolated and stressed and causing my symptoms to worsen to the point of ending up in the hospital,” said White. “By getting involved in Supporting You with UC, I hope to motivate others to find the courage to have a voice and have those difficult conversations sooner than I did.”
White suffered with symptoms for years prior to being diagnosed with moderate to severe UC. To manage her UC symptoms, White’s physician prescribed Zeposia® (ozanimod), a once-daily, oral treatment regimen for moderate to severe ulcerative colitis.6 White allowed Zeposia to become part of her routine, and it provided the flexibility she needed for travel and work. White’s doctor helped her understand the serious side effects that are possible with Zeposia, including an increased risk of serious infections, PML — a rare brain infection, slow heart rate, liver problems, increased blood pressure, breathing problems, a vision problem called macular edema and swelling and narrowing of the blood vessels in the brain.6 See additional Important Safety Information below.
“Our aim is for people with ulcerative colitis to have support that helps them navigate their illness,” explained Michael Braun, senior vice president, U.S. Immunology, Bristol Myers Squibb. “We hope patients find inspiration in Rosie’s story and feel empowered to share their experiences and advocate for themselves to better manage their disease.”
To learn more, visit www.SupportingYouwithUC.com. Additional patient resources are available such as: a downloadable resource with lifestyle tips for living with moderate to severe UC, a UC symptoms quiz and a bathroom access card with information on bathroom access laws by U.S. state.
To learn more, visit Zeposia.com.
*Rosie White is an actual Zeposia® patient who was compensated by Bristol Myers Squibb for her time.
About Ulcerative Colitis
Ulcerative colitis (UC), a type of chronic IBD, is an immune-mediated disease that causes inflammation and ulcers (sores) in the large intestine, affecting the colon and rectum.1,2 Approximately 600,000 to 900,000 people are living with UC in the United States.1 Symptoms can include urgent and frequent bowel movements, bloody stool, abdominal cramps and pain and diarrhea.1,4 Ulcerative colitis can have an impact on patients' health-related quality of life, including physical functioning, social and emotional well-being and ability to go to work/school.7 UC can be diagnosed at any age, but many people are diagnosed between the ages of 15 and 30.1
About Zeposia® (ozanimod)
Zeposia® (ozanimod) is an oral, sphingosine 1-phosphate (S1P) receptor modulator that binds with high affinity to S1P receptors 1 and 5.1,8 Zeposia reduces the capacity of lymphocytes to migrate from lymphoid tissue, reducing the number of circulating lymphocytes in peripheral blood.8 The mechanism by which Zeposia exerts therapeutic effects in ulcerative colitis is unknown, but may involve the reduction of lymphocyte migration into the intestines.
Zeposia was approved by the U.S. Food and Drug Administration (FDA) for the treatment of adults with relapsing forms of multiple sclerosis (RMS) in March 2020. Zeposia was approved by the FDA for the treatment of moderate to severe ulcerative colitis (UC) in May 2021.
INDICATIONS
Multiple Sclerosis (MS): ZEPOSIA® (ozanimod) is a prescription medicine used to treat relapsing forms of multiple sclerosis (MS), to include clinically isolated syndrome, relapsing-remitting disease, and active secondary progressive disease, in adults.
Ulcerative Colitis (UC): ZEPOSIA is a prescription medicine used to treat moderately to severely active ulcerative colitis (UC) in adults.
It is not known if ZEPOSIA is safe and effective in children.
IMPORTANT SAFETY INFORMATION
Do not take ZEPOSIA if you:
Talk to your healthcare provider before taking ZEPOSIA if you have any of these conditions or do not know if you have any of these conditions.
ZEPOSIA may cause serious side effects, including:
Your healthcare provider may delay starting or may stop your ZEPOSIA treatment if you have an infection.
Follow directions from your healthcare provider when starting ZEPOSIA and when you miss a dose.
Continue reading for additional possible serious side effects of ZEPOSIA.
Before taking ZEPOSIA, tell your healthcare provider about all of your medical conditions, including if you:
Tell your healthcare provider about all the medicines you take or have recently taken, including prescription and over-the-counter medicines, vitamins, and herbal supplements. Using ZEPOSIA with other medicines can cause serious side effects. Especially tell your healthcare provider if you take or have taken:
You should not receive live vaccines during treatment with ZEPOSIA, for at least 1 month before taking ZEPOSIA and for 3 months after you stop taking ZEPOSIA. Vaccines may not work as well when given during treatment with ZEPOSIA.
ZEPOSIA can cause serious side effects, including:
The most common side effects of ZEPOSIA can include:
These are not all of the possible side effects of ZEPOSIA. For more information, ask your healthcare provider or pharmacist.
Call your healthcare provider for medical advice about side effects. You may report side effects to FDA at 1-800-FDA-1088.
Zeposia is available as 0.92mg capsules.
Please see full Prescribing Information, including Medication Guide.
About Bristol Myers Squibb
Bristol Myers Squibb is a global biopharmaceutical company whose mission is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases. For more information about Bristol Myers Squibb, visit us at BMS.com or follow us on LinkedIn, Twitter, YouTube, Facebook and Instagram.
References
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